Is the official cooperation between TikTok and Amazon good for everyone? Where are the opportunities
On August 8, TikTok announced its cooperation with Amazon to enable “users to purchase goods from Amazon without leaving the short video application.”
TikTok joins forces with Amazon
Amazon has signed cooperation agreements with TikTok and Pinterest. Users can directly see product recommendations from Amazon when swiping TikTok’s “Recommended for You” and can purchase goods from Amazon without leaving the short video application.
This time is an excellent acceleration opportunity for Amazon sellers and even global sellers .
Amazon and TikTok have been linked for a long time. When you open TikTok, there are millions of Amazon recommendation videos. If the function without jumping is launched, it will be the best of both worlds for both parties.
So, what are the benefits of cooperation between the two parties?
Why are we collaborating now?
In fact, this is not the first time we have collaborated.
As early as November 23, Amazon established similar partnerships with Facebook, Instagram owned by Meta, and Snapchat owned by Snap.
TikTok user base is getting bigger and bigger. In June 2024, 55% of Generation Z shoppers completed e-commerce shopping through social media. EcommerceBD data also shows that it is expected that the scale of social media e-commerce platforms will grow to 60,000 in 30 years. billion dollars. The shopping method that requires jumping to purchase has long been unable to adapt to the huge number of users, often leading to the loss of a large number of customers.
In addition, in order to resist the strong traffic impact of emerging platforms such as Temu, Amazon chose to join forces with TikTok. After all, TikTok has grown rapidly in recent years. The number of users in the United States once reached 1.5 billion, with young and middle-aged people accounting for 36.7%.
So, it’s time to make a change.
After the cooperation, TikTok users can complete purchases directly on the short video platform without jumping to the page. The seamless and smooth experience allows Amazon to accurately reach customers, and both parties win traffic. TikTok, a rising star, has gained important weight in its position in the U.S. market under the leadership of established shopping websites.
The “marriage” between the two ends, what are the opportunities for sellers?
It is understood that this cooperation is limited to Amazon’s unilateral advertising on TikTok, and is not applicable to the operation binding of Amazon’s third-party sellers. It is still unknown whether the third-party seller operation binding function will be launched in the future.
For TikTok e-commerce sellers, the “marriage” between the two parties, and the intrusion of Amazon products will inevitably affect part of the traffic and profits.
How do small sellers like us face the ever-changing wind direction?
01 Study excellent short videos and output high-quality content
In an era where traffic is king, the output capabilities of short videos must be continuously enhanced. An effective strategy is to analyze and learn from those short videos that have received high likes, extract their successful elements, and make slight adjustments based on the products. In addition, AI software is used to mass-produce videos for efficient creation. It is worth noting that Amazon recently launched an AI video production tool, which is worthy of active exploration and use by sellers.
02 Professional delivery experts join forces
TikTok experts are a key part of bringing goods. Their professionalism, ability to bring goods, number of fans, and appeal cannot be ignored. Choosing the right experts can quickly increase brand exposure and sales. Of course, there are many skills in selecting experts. If you do it blindly, it can easily lead to poor results.
GeekClue provides more than 100,000 expert contact information, saying goodbye to the trouble of not collecting all the information. You can export the Excel table at one time and easily establish contacts. (Learn more about scanning QR codes)
With the combination of Amazon on-site marketing and off-site marketing, sellers should spread their energy to social media to build a personal brand and fan base.
The only things that remain unchanged on the site are the core strength of the product and the high-quality listing landing page.
The only key to sustainability is to continuously improve creative capabilities and build brand hard power.
It is true that this cooperation will have certain benefits for sellers. With the cooperation between the two top e-commerce leaders, I believe that the number of TikTok sellers will surge in the future. How to occupy a place in the increasingly fierce business battle, it is necessary to follow the compliance route and enter the game rationally.
If you want to systematically operate a TikTok store, I hope you choose Meixi Selection x TK Hot Order Incubation Camp. If you don’t understand, this article will solve your pain points! After learning, you will become a mature buyer.
If sellers want to learn more about joining the community, TikTok store operations, US/Southeast Asia experts, pallets, service providers, cross-border e-commerce and other topics, as well as registering in TikTok shop/Shopify/SHOPLINE and receiving TikTok operations For manuals and expert manuals, you can add Geek Editor WeChat to communicate. You can also click to read the original text and enter the official Geek Clues website to obtain more data.
Chinese 
English