Alle is a master whose GMV exceeds one million.
Development experience
Alle has focused on the operation of the TikTok Shop platform since TikTok Shop and successfully operated three independent accounts.
The main account originally focused on food category operations. In May 2023, Alle participated in the Vidcon event and got the opportunity to have in-depth exchanges with the TikTok Shop team. After in-depth exchanges, he realized that there is an upper limit to the growth of the food category, so he bravely took a new step and created two new brands from scratch. TikTok Shop account.
Alle achieves sales of at least US$250,000 every month, and during crazy shopping festivals such as Black Friday and December, GMV can soar to US$500,000.
Nowadays, you can find Alle at the forefront of all major celebrity rankings.
Make timely adjustments based on the audience
The secret to Alle’s success is always tailoring its content to audience preferences. Alle’s other two accounts focus on the fields of beauty and fashion. They closely follow market trends when creating content to ensure that content and user needs always resonate at the same frequency. Her live broadcast strategy includes learning from successful cases, answering user questions, recommending favorite products, etc., to further stimulate the desire to buy.
When selecting products, Alle will first check product trends and hot-selling product lists to find the product of choice, and then predict how many different concept videos can be produced for the product.
If a product can only produce one video, and the subsequent competitiveness of the product is low, especially if there is not much remaining inventory, then Alle will abandon it.
At the same time, Alle will browse a large number of TikTok videos and observe the brand’s past success. For example, if a viral video about a pink top has a lot of unanswered questions in the comments, Alle will create a video that addresses those questions. Because if someone watches the original video but does not purchase the product, TikTok will continue to push similar videos to them. If Alle’s video answers their question, they will be more likely to purchase through the exclusive link.
Finally, when promoting cosmetics brands, Alle will discount and promote related products and conduct “bundled sales” to increase GMV.
Big brands begin to enter TikTok Shop
Based on his own experience in the industry, Alle believes that many big brands will enter the TikTok Shop platform in the future. For example, L’Oréal launched a new makeup setting spray and gave priority sales rights to TikTok Shop for a week before putting it on the shelves in physical stores. This way, we can see a significant increase in online orders. Unlike Amazon, TikTok Shop has the potential to occupy the market of preferred platform choice.
Some cosmetics brands release their products exclusively on TikTok Shop for a week before they officially enter physical stores. Merchants can make full use of this unique opportunity. TikTok Shop partners can use this exclusivity to drive sales, showcase products and create a signal of urgency among users: “I just ordered this product on TikTok Shop, it’s only available here, it’s not available in stores yet” Arrived. Don’t miss it!
The above is Alle, an expert with over one million GMV, sharing his successful TikTok Shop experience to social media. For sellers who hope to blaze a trail on TikTok, paying attention to market trends, adjusting strategic goals in a timely manner, and maintaining close cooperation with the platform are the keys to success.
TikMesh Pallet 👉Official website link: Tiktok Shop海外货盘分销一件代发平台 – TikMesh
TikMesh Pallet 👉Registration link: https://www.tikmesh.com/register?code=LE3X37H
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